Tuél is a skin care line, breaking out in to retail after being sold solely to estheticians. The goal of the website was to redesign their current site to have a cleaner user experience that is also responsive. I created a seamless shopping experience for customers by creating less clutter and clear visual direction with the use of cues from design elements. This helped take them to a retail website, that's easy-to-use and highlights the products for customers, unlike what they had before.

Role: UX, Wireframes, Art Direction, Creative Direction

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