Slack engaged Sparks for their SXSW activation to create a 360 degree experience that increased awareness of Slack as the Digital HQ, a transformational platform that connects your teams, tools, customers and partners in a digital place that’s fast, flexible and inclusive for a work-from-anywhere world. The goal was to design a distinctly pleasant, in-person footprint to win the hearts and minds of prospects and industry leaders alike.
At the heart of the activation was a physical manifestation of the Digital HQ - a vibrantly colorful, visually stunning 58’x20’ structure with different rooms that used interactive experiences (analog and digital) to educate attendees about the features and benefits of Slack.
