Slack partnered with Sparks for its SXSW activation to create a fully immersive brand experience that positioned Slack as the Digital HQ—a transformational platform connecting teams, tools, customers, and partners in a fast, flexible, and inclusive work-from-anywhere world. Designed to win the attention of prospects and industry leaders alike, the activation centered around a vibrant 58’x20’ physical manifestation of the Digital HQ, featuring a series of interactive rooms that blended analog and digital storytelling to educate attendees on Slack’s features and benefits.
As Creative Director, I helped shape the experiential vision and creative narrative, collaborating closely with cross-functional teams to deliver an engaging, visually dynamic environment that translated Slack’s digital ecosystem into a compelling in-person experience.
As Creative Director, I helped shape the experiential vision and creative narrative, collaborating closely with cross-functional teams to deliver an engaging, visually dynamic environment that translated Slack’s digital ecosystem into a compelling in-person experience.
