Netflix partnered with Sparks to revive its acclaimed FYSEE event ahead of the 2024 Emmy season, creating an immersive experience designed to drive viewership, celebrate original content, and connect industry professionals with the casts and creators behind Netflix’s most talked-about series. The event featured a series of interactive, show-themed environments that transformed iconic moments into memorable audience experiences—from a 360-degree theater for 3 Body Problem with gesture-based content interaction, to a cinematic Glambot activation inspired by The Crown, and a large-scale touchscreen game recreating the “Warships” challenge from Squid Game: The Challenge. Through immersive storytelling, dynamic technology, and shareable moments, the experience brought each series to life in a distinct and engaging way.
As Senior Creative Director, I led the project from concept development through execution, overseeing creative pitches and client presentations, mentoring ACDs and designers throughout the process, and directing on-site execution to ensure every experience delivered impactful storytelling, seamless interaction, and high-profile shareable moments.
As Senior Creative Director, I led the project from concept development through execution, overseeing creative pitches and client presentations, mentoring ACDs and designers throughout the process, and directing on-site execution to ensure every experience delivered impactful storytelling, seamless interaction, and high-profile shareable moments.
