Netflix’s immersive FYSEE experience transformed over 30,000 square feet of Raleigh Studios into a multi-sensory environment celebrating some of the platform’s most iconic series. The space featured 12 interactive activations inspired by shows including Bridgerton, Squid Game, Stranger Things, Ozark, Russian Doll, Arcane, Queer Eye, and Cheer, alongside a theater, event spaces, and branded photo moments. Designed for industry guests and awards voters, the experience blended storytelling, fandom, and social interaction through highly shareable real-world moments that brought each series to life.
As Creative Director, I led the overall concept direction and creative development for the activations. I immersed myself in each series to develop experiences that authentically reflected the shows while remaining intuitive, engaging, and socially driven. I guided the team in creating interactive moments that balanced fan service, visual impact, and shareability, ensuring each activation delivered memorable audience engagement while supporting Netflix’s broader FYSEE campaign goals.
