For NRF, Shopify partnered with us to create an immersive retail-inspired installation that captured attendee attention while showcasing the platform’s innovative capabilities. Using transparent LED displays layered over real-world products, the experience combined dynamic motion graphics with interactive storytelling to demonstrate Shopify’s features across multiple retail verticals. Visitors engaged with the installation through intuitive button interactions that triggered real-time product demos and digital overlays, transforming the space into a hands-on exploration of how Shopify empowers retailers to scale, innovate, and create seamless commerce experiences.
As Senior Creative Director, I partnered closely with strategy, 3D creative leads, and account teams to shape the overall vision and bring the experience to life from pitch through production. I helped guide the creative narrative, align cross-functional teams around executional goals, and mentor ACDs and designers throughout the process to ensure the final installation delivered both impactful storytelling and a seamless attendee experience on-site.
