Dreamforce’s Campground, the central hub of Salesforce’s annual conference, brought the company’s products, brand, and culture to life through a series of immersive activations. The experience included the Customer 360 activation with a live presentation theater, interactive game show, and seven hands-on installations featuring customer stories across multiple industries. Additional interactive work included activations for Slack, Tableau, Texas Rangers, Spotify, Sunnova, and AAA.
As Sr. Creative Director, I led the creative vision, concept development, design, and on-site execution for all interactive activations. I oversaw multidisciplinary teams from ideation through production, ensuring each experience delivered engaging storytelling, seamless interaction, and a cohesive brand presence across the event.
